Should we not feel similar compassion for people who could potentially repent over a sinful life course and gain God’s favor? Jehovah does not want any to be destroyed in the coming judgment. (2 Pet. 3:9) So until God acts to destroy the wicked, let us continue to proclaim his compassionate warning message. We can learn a lesson from Jesus. He felt compassion for the crowds he met, for “they were skinned and thrown about like sheep without a shepherd.” How did he react to their pitiful state? “He started to teach them many things.” (Matt. 9:36; Mark 6:34) His attitude was in stark contrast to that of the Pharisees, who had no desire to help the common people. (Matt. 12:9-14; 23:4; John 7:49) Do you not feel a yearning, similar to what Jesus had, to feed spiritually famished people? w17.09 9 ¶6; 10 ¶9

James added: “If you continue showing favoritism, you are committing sin.” (Jas. 2:9) In contrast, love will move us to avoid any discrimination based on education, race, or social status. Indeed, impartiality needs to be more than a veneer. It must be a genuine part of our personality. Love is also “patient and kind” and “does not get puffed up.” (1 Cor. 13:4) It truly takes patience, kindness, and humility to continue sharing the Kingdom message with our neighbors. (Matt. 28:19) These same qualities make it easier for us to get along with all the brothers and sisters in the congregation. What is the reward for showing such love? It produces united congregations that reflect well on Jehovah and that attract newly interested ones. Fittingly, the Bible’s description of the new personality concludes with this powerful truth: “Besides all these things, clothe yourselves with love, for it is a perfect bond of union.”​—Col. 3:14. w17.08 26 ¶18-19

Love based on right principles (a·gaʹpe) is a gift from Jehovah. He is its Source. (1 John 4:7) This kind of love is the highest form of love. While it can include affection and warmth, it is primarily identified by unselfish actions for the good of others. According to one reference work, a·gaʹpe “can be known only from the actions it prompts.” When we show or are shown unselfish love, our lives are enriched, being filled with joy and meaning. Jehovah showed love for humans even before he created Adam and Eve. He made the earth to be man’s everlasting home, a place where man does not just survive but enjoys life to the full. Jehovah did this solely for our benefit, not for personal gain. He further showed unselfish love by blessing his children on earth with the prospect of living forever in the Paradise that he had prepared for them. w17.10 7 ¶1-2